Alan Sugar causes racism row with his sand beach tweet and replied his critics to go to hell


  How wealthy is Lord Alan Sugar?



Sir Alan Sugar has sparked a racism row with a tweet about Ian wright's suit.

The former Arsenal star, 56, appeared on the BBC yesterday wearing a sand-coloured jacket and matching trousers during the televised Fa Cup final between Arsenal and Chelsea.

The billionaire, 73, tweeted on his Twitter handle taking aim at Wright's dress sense and it backfired spectacularly.

Lord Sugar wrote: "That is one hell of a suit @IanWright0 has on. A bit too dark don’t you think. He could be in camouflage on a beach."

Many of his followers accused him of racism over the tweet, with one writing: "I don’t get the part: A bit too dark don’t u think ???

"What does that suppose to mean? Dark for what!? Just being racist there."


A second added: "It's a beachist tweet, or maybe sandist, but not racist. Woke people jump on everything."

Another insisted critics should look at the picture of Ian Wight's suit before judging Lord Sugar's tweet, writing: "I think people have misunderstood. He just meant the suit was sand coloured."

One more tweeted: "After seeing the picture I now get what he means. Its 100% not racist."

Lord Sugar defended his comment after backlash




Lord Sugar was previously accused of posting a racist tweet back in 2018 when he compared Senegal's football players to "guys from the beach in Marbella".

The businessman referred to the sports stars as "multi-tasking resourceful chaps" alongside a picture of the team and an image of sunglasses and bags, similar to the products sold on beaches.

Lord Sugar later deleted the message and posted an apology.


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